If we go to buy clothes for ourselves, then there is a big problem about the size. Often, we and you see this, that the medium size clothes of US do not come from tall tall people of India. But now this problem is going to go away soon. Now such a survey is being done on the people of India, in which the country clothes will be made accordingly after taking measurements of the height of the Indians. On Thursday, The Government of India has officially launched a survey by the name INDIAsize. After which the market of readymade garments in India is now going to change according to India size.
Compared to the people of Europe, the physical appearance of Indians is quite different. The arms of Indians are not as long as those of Europeans. Clothes of many international brands are returned only because of wrong fitting and size, which also causes loss to the companies. All these problems will go away if they make clothes according to the height and stature of the Indians. Every year we reject 20 to 30 percent of clothes in India on the scale of fitting because they do not fit anyone and the Ministry of Textiles also understood this pain.
Initiatives of Ministry of Textiles and NIFT
Is it possible to include a country of 135 crore people in the scale of size? The Ministry of Textiles has now taken up the responsibility of finding the answer to this question. Significantly, in collaboration with India’s design industry, a survey is being conducted on 25,000 people of the country and, the exercise to find the size of India has started. The Ministry of Textiles and the National Institute of Fashion Technology are working together to find the ideal measurement of Indians. Let us inform you that this project started in 2019 was stopped by Corona in the balance but now the survey has started from Delhi.
At present, they have started this survey in 6 cities of India, which include Delhi, Chennai, Mumbai, Hyderabad, Shillong and, Hyderabad. Right now only 18 countries have their size chart. After this survey, India will also start work on its size chart. Now the Ministry of Textiles and the National Institute of Fashion and Technology (NIFT) have jointly made the purpose of this survey to present a new standard size chart for India in ready-to-wear clothing. Although this project was started in February 2019, they postponed it due to the Corona epidemic.
The participants taking part in this survey are being measured through 3D body scanner technology. It is completely safe. All the international protocols of the national size survey are being followed in the survey. The results of the six surveys will come in a few months and, this survey will be completed in this entire country by the end of 2022. The new size survey has received support from the Clothing Manufacturers Association of India (CMAI). There are also plans to subscribe to international clothing brands and follow the new size chart.
